Well I know this isn't a South West brand, but I read this great article in the Guardian the other day, which gives you an example of a company that is really pushing forward in terms of ethical and green clothing.
Patagonia are not compromising, they are using 100% organic cottons and synthetics, and they even set up projects and organisations such as Organic Exchange, and 1% For The Planet (what a great idea!).
So check this interview out, for an idea of how some companies are succeeding in making themselves 100% environmentally friendly!
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